The Chartered Institute of Marketing

Launch of the new national standards for Marketing and Sales

The launch organised by MSSSB which was held on Tuesday 5th September in London turned out to be a great success. Presentations were madeby the following speakers: Sir Digby Jones, former Director of CBI, Sir Paul Judge, Chair of the national Marketing Group, Beth Roger, Chair for the national Sales Group and Teri Walker, Programme Manager, Xerox.

The presentation ran for around 90 minuets and finished with live Q&A from online viewers. The project also required an email advertising campaign including email sign-up and login. Along with follow up emails measuring the quality and success of the broadcast.

client - Investis