The project was to broadcast round table meetings in TV production quality creating the BT Wholesale Engage TV Portal.
The broadcasts would feature key stakeholders in an engaging and often lively debate. Presented by professional interviewers to bring a new dimension to the debate by getting to the heart of the matter. The discussions ran for around 15 minuets each and finished with live Q&A from online viewers.
For this project our job was also to create a full online promotion strategy & marketing campaign including email advertising, email sign-up and login, social network campaigns, SEO optimization, mobile messaging, calendar reminders and preview video trailers. Along with follow up emails & reports measuring the quality and success of the broadcast.
